Printed products can be divided in three main categories: publication, commercial
printing and packaging. Packaging group is growing consistently. Publication
volumes and value are declining significantly, because there are alternative media
versions of some traditional print products. For example, E-books, online,
electronic and social media are direct replacements for print product. Commercial
printing shows a decline to 2015 with volume static to 2020 and a small rise in
value. One of the major processes in print market is gravure printing. Gravure
printing is mainly used for high-volume publication and for packaging production.
The aim of this paper is to present the current state of the market and predictions of
gravure printing techniques future direction on major geographic market.
